Cheerios cereal from General Mills debuted in 1941 as Cheeri Oats, but the company changed its name four years later to Cheerios. The new moniker reflected the O-shaped cereal, which was created through a technology to puff oats. During its first decade, Cheerios had a mascot in the form of Cheeri O’Leary, but O’Leary did not catch on with audiences. Other characters such as Sue and the Cheerios Kid also made appearances in the 1950s and 1960s, but today’s Cheerios are identified by the yellow box showing a bowl of cereal.
In 1951, Cheerios became the leading cold-cereal brand at General Mills. The company targeted a new market in 1974 when it advertised the dry cereal as a food for young children. Other versions of Cheerios soon appeared on the scene as well. Honey Nut Cheerios was introduced in 1979, followed by Apple Cinnamon Cheerios in 1988. Save money with online coupons for Cheerios, as well as General Mills coupons.
General Mills produces several other brands of cereal, ranging from Wheaties to Cinnamon Toast Crunch. Wheaties was the first ready-to-eat cereal manufactured by General Mills, which is based in Minnesota. All of General Mills cereals are now produced with whole grains, including Cheerios. Consumers can save cash on their favorite cereals with General Mills coupons.
The introduction of Honey Nut Cheerios proved such a success that General Mills continued to refine formulas for Cheerios. The brand currently has 11 varieties available: Cheerios, Honey Nut Cheerios, Multi Grain Cheerios, Apple Cinnamon Cheerios, Banana Nut Cheerios, Chocolate Cheerios, Cinnamon Burst Cheerios, Frosted Cheerios, Fruity Cheerios, Oat Cluster Crunch Cheerios and Yogurt Burst Cheerios.
One notable failure in Cheerios was Cinnamon Nut Cheerios, which debuted in 1975 and only lasted on the market until 1976. Cereal lovers who crave the taste of cinnamon can enjoy another cereal offering from General Mills calledCinnamon Toast Crunch. Save money on the sweetened cereal with Cinnamon Toast Crunch coupons.
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